Be offer-smart!By Sj.Cliff
Student loan starting to dry up? All that partying taking its toll on your bank balance? It’s around now that you really need to budget – if you haven’t been already!
Food is a huge expense whether you realise it or not. According to a survey by consumer watchdog Which?, the offers supermarkets are offering aren’t as good for you as they appear.
After analysing data from MySupermarket.com, they found that stores use a practical pricing method to make offers appear to be better value.
The best example being Easter eggs. A Cadbury’s Giant Creme Egg was £10 in Tesco and Sainsbury’s in February last year. It was then on offer at Tesco for £8 and at Sainsbury’s for £6.66 from March onwards.
We’ve had a look at the survey and found the most frequent offenders to make sure you say smart when shopping.
Our top tips for making sure you really do get a “special” offer:
• Check your sizes! A lot of the time, companies reduce the size of products and the price remains the same. Price per 100g is your best friend here.
• Red quid stickers! The bright red sticker may seem inviting and cheap, but most of those items were a pound anyway. Bummer.
• Muti-buy muddle! Full priced items, awfully similar to the ones on offer are usually placed together on shelves to make it easier for you to “accidently” pick them up. Either double check while you’re shopping or don’t be afraid to swap them at the tills.
• Topping up! You may think not buying the jar or tub would make a refill pack cheaper. You’d be wrong. Double check both refills and original items and make sure you get the best deal.
• It’s not always about size! Multipacks may seem both easier and more cost effective, but sometimes picking up a few smaller versions of an item is better for your wallet.
• Sneaky seasonals! A lot of seasonal products appear on shelves a few months before their holiday at a high price just so stores can drop them closer to the holidays. So, while we’d love to eat Easter eggs in February, it’s probably best to wait. (Post-holiday sales mean you can pick up a lot of these goods at super high value.)