The best and worst of celebrities trademarking phrasesBy Editor
Love her or hate her, Taylor Swift is a money machine. She has a net worth of $200 million. Cash just seems to cling to her like a beautiful bad smell.
So the news that the singer has gone on a copywriting spree is surprising, especially for the majority of us who raid the reduced section of the Co-op every night.
What makes it even more of an insult is the phrases that she has stopped people using, which include:
“Nice to meet you, where you been?”™ - Probably the opening line of many a Tinder match. You can still use it when on the app, of course, but you don't even think about screen grabbing it and printing it on a T-shirt to show people how smooth you are.
“This sick beat”™ - Easily the lamest part of her brilliant single 'Shake It Off'. This takes the biscuit somewhat.
"Party like it’s 1989”™ - Excuse me, m'lady, but I'm pretty sure you're paraphrasing Prince here. How you've managed to steal from the Copyriter King yourself is beyond me.
But what other phrases are we not allowed to adorn on our mugs, stress balls and handmade greeting cards? I'm about to tell you.
"Let's Get Ready To Rumble"
Yep, that hilarious utterance someone shouts when a scuffle breaks out in a pub is actually copyrighted. Michael Buffer, a man known for announcing the names of boxers and wrestlers in the 80s thought it'd be a good idea. And it was. The guy is worth $400 million. A quarter of which was made when he allowed the makers of 'Ready to Rumble' to use it for their title. The Dreamcast is now a thing of memory, and Buffer is still living the dream. What a time to be alive.
The reality series The Simple Life made the phrase, which was coined by Paris Hilton, rise to prominence. Well, in the pop culture world anyway. I don't think Stephen Hawking was using to describe the Higgs Boson. It stopped people from using it, with Hallmark being taken to court in 2009 over it.
Yes, you heard it right. Dave Hester from Storage Wars and singer Trey Songz battled it out a couple years ago over the word 'yup'. They were even so petty as to detail how each other pronounced their version of the word - Hester said Songz's sounded like a 'nonhuman squeal'. The dispute is apparently over and no one knows for sure how it was settled, but we can all agree that attempting to claim rights over a variant of yes is stupid.
Curtis 'bottled water entrepreneur' Jackson tried to sue Mexican junk food giants Taco Bell after they made an announcement that the rapper had changed his name to 99 Cent. Like the contents of their saver menu, this did not sit well with Fiddy and he took them to task.
Yes, so you've just seen one of life's amazing moments: childbirth, and what is the first you do? Trademark that baby's name, of course. It is a little bit weird that Jigga and Beyonce did that, but apparently some designer actually tried to get in there first, which is so much weirder.
So, what can we learn from this? Not much really, apart from I'd think twice the next time you want to emblazon your clothing or crockery with really lame slogans.