Students fuel 31% increase in popularity of consumer electronicsBy Sj.Cliff
As the latest batch of students recovers from Freshers’ Week, a new study reveals that it’s not just alcohol they’re spending their loans on, with university cities seeing the biggest increases in popularity of consumer electronics.
According to data from price comparison site PriceSpy.co.uk1, consumer electronics such as laptops, tablets and e-readers enjoyed a 31% increase in popularity during September as students search for the best deals. Laptops saw a 46% overall increase in popularity, closely followed by e-readers (30%) and tablets (17%).
The top 10 cities that demonstrated the most interest in laptops are as follows:
8. Newcastle upon Tyne
Jayne Wilde, a fresher at Leeds University said:
“Having a laptop at university is practically a basic requirement in order to keep up-to-date with friends and get my work done. I also plan to take my iPad to lectures so that I can take notes, record the lecturer or photograph the slides – it definitely beats frantically scribbling everything down!”
Lorna Barker, Senior Marketing Manager at PriceSpy UK and Ireland, said:
“Back to university shopping frequently forces retailers to compete for the lowest price, so we wanted to examine to what extent this competition affects the laptop market.
“It is particularly interesting to see that the major university cities in the UK have seen an increased interest in laptops at this time of year, demonstrating that students are looking to purchase or upgrade, ready for work to begin.”
For further information, visit www.pricespy.co.uk or follow on Twitter @PriceSpyUK.