We use cookies to improve the experience and engagement you have of our website, these are currently blocked. Would you like to allow cookies? To find out more about our cookies, see our Privacy Policy. Please note that if you do not allow cookies you may not be able to view all the content on this website. Allow Cookies

The Student Guide is here for you - filling you in on life and fun at uni!
Pinterest Facebook Subscribe to our RSS feeds Twitter YouTube

Katy Perry becomes a SIM

By Sam
Katy Perry becomes a SIM

US pop star to work on classic computer game

Katy Perry is to appear in the game franchise The Sims.

The "extensive and exclusive creative collaboration" would see the development of "multiple games,” EA Sports said.

Perry will also appear in new global advertising and marketing campaigns for The Sims on TV, online and in stores that sell the titles.

"I love how you're able to play out different stories through your Sims characters - giving them different careers and watching them succeed," said Perry.

"I always like to think of myself as a cartoon, and now I'm a Sim,” she said.

Perry will also work with The Sims Studio to create accessories, clothing, hairstyles, furniture and props for The Sims games.

"Today marks the start of the most integrated and exciting collaboration with any artist in the history of The Sims," said Steve Schnur, Worldwide Executive of Music for EA.

The collaboration will begin with the launch of a Katy Perry-themed collector's edition for The Sims 3 Showtime, which will launch in March.

The game will allow players to live out a “rags to riches” story with characters to become "singers, acrobats and magicians, or even moonlight as a DJ".

The Student Guide Magazine

Read more