Amazon reaches into the Student marketBy Sj.Cliff
Online retailer Amazon is targeting students by offering free Prime membership in their newly launched student site.
In July 2011, Amazon allowed students to swap old textbooks for gift-credit, but only if they were on a pre-approved list of 22,000 books. This new stunt builds on that idea.
Amazon sent out the email earlier this week detailing the offer available. If you’re in higher education in the UK not only do you get a 6 month free trial of their express service (Prime), as well as student focused discounts delivered to your inbox. All you have to do is sign up using your Amazon email account/store account.
“You can receive these benefits at a reduced rate for up to four years with automatic renewal,” Amazon told students. “After you graduate, or at the end of your fourth year of Amazon Student membership, whichever comes first, your Amazon Student membership will end and your Amazon Prime membership will automatically renew on its anniversary date into a full paid membership for Amazon Prime at the regular rate.”
Here’s the small print: After the 6 month trial your account automatically (if you haven’t already cancelled) switches to a £39 per year service.
While it includes free delivery, access to Prime Instant Video and Kindle Owners Lending Library, it seems that the retailer is just pushing for more members to sign up for its Prime services. This year, Amazon began charging for book deliveries under £10; a feature that’s conveniently still free to Prime members.
Another snag in what would seem is an epic deal is, if you want access to the streaming services before the end of your trial, you STILL have to pay £39 and forfeit the rest of your free trial.