Introducing Voi Jeans’ eau de toiletteBy Sj.Cliff
The new Voi fragrance, like every product the brand offers, remains true to their ethos: To be innovative, on-trend, stylish and offer outstanding value for money.
This exhilarating new range of fragrances reflects the core values and heritage of the Voi Jeans brand – to keep the customer in mind at all times.
With 3 distinct scents on offer, they are sure to sharpen your senses, and leave your tang intelligence craving at least one of their unique aromas.
Voi vendor’s have been inquisitive about a new fragrance ever since their first scent was released in 2012. Now with more experience behind them, Voi have enhanced both their designs and concept; introducing an array of smells, offering the consumer a preference.
The names of each perfume were inspired by Voi’s initial establishment in 1988: Voi mean’s ‘You’ in Italian. In conjunction with this, the perfume packaging colours are utilized to name each scent, with all being displayed in their Italian form.
With strong Voi branding on the bottle and outer packaging; whilst displaying the familiar strap line ‘Engineered For You’ these fragrances will appeal to loyal Voi consumers and new consumers alike. The Fragrance will be sold on Voi’s online shop from August.
The range consists of 3 fragrances; Nero, Bianco & Blu.
Nero - A Modern blend of fruit and musky notes that creates a classic, yet modern wearable scent – perfect for evening wear.
Bianco - An energising fresh fragrance to embody the feeling of being alive.
All 3 fragrances come in 100ml volume sizes and retail at £20 (RRP)
Translation of voi in English: YOU
PERS PRON : Italian
[SECOND PERSON SINGULAR OR PLURAL]
1. VOI MEANS YOU
The name Voi was decided from a trip to Italy that the brothers had taken, incorporating the style and love of denim that the Italians have into their own clothing range. It was at this time, that the decision was taken to move on from their past of laundering and start manufacturing actual denims; taking into account, trends, and styles. From this Voi Jeans was born.
2. ENGINEERED FOR YOU
Voi, which stands for “You”, was a crucial decision in the making of the brand Voi Jeans, as this was always a forefront thought, and still the brands ethos since it was established in 1988: to keep “You” the consumer in mind at all times. Voi Jeans Produce progressive styled clothing, that is innovative and on trend, without the severe price tags. With a whole history of denim laundering, these skills have been translated into the full manufacturing of denims, taking into account new styles and wash techniques to keep on trend, and maintain the needs of the consumer: YOU.