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Dundee student creates lifesaving skiiwear

By Editor
Dundee student creates lifesaving skiiwear

Experiencing an accident when doing a dangerous activity has the tendency to deter people coming back to it. But one former student of Duncan of Jordanstone College of Art and Design has used the skills she acquired from her textile design course to help make a potentially lifesaving array of garments to make sure such misfortune happens again. 

Paula Fox was on a skiing holiday during Christmastime in the French Alps when disaster struck.

Recounting the story, she said:

"I went for a dreaded last run and caught some ice, lost my edge and landed badly on my shoulder. The collision impacted my clavicle by a few inches; when it was pulled back into position pieces of bone shrapnel were discovered poking into my nerve cluster. I also have residual nerve pain and cartilage damage."

Her injury left her immobile, meaning she couldn't search for help. Fortunately, the brightness of her clothes made her visible to onlookers and she was able to be rescued.

Her university course then came into play to help her create a product: "The idea sparked from my business module; originally I was going to create a bespoke ski range focusing on a 'caption colour combo' to recognise friends or teams. I wanted colours to translate something visually, something potentially lifesaving".

The colour combos come in a set of three: green for beginners, blue for intermediate and red for more advanced skiers. Additionally, a button in the cuff of Fox's designed jackets can switch on lights down the arms of the garment to indicate distress.

"The idea to start a business never really came. For my business studies we were required to write about a FAKE business model. I thought of a hundred reasons of how and why it should work and decided to run and few out. It made me realise the potential of my ideas and market niche."

Fox's brand Ponyosquid Apparell has just won the Shell LiveWIRE Grand Ideas Award, finishing first in the public vote. Winning the award means she will be gifted with a PR campaign and £1000 to help fund her business further.



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Tagged: work, university, help, fun, facebook, clothes, christmas, art

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