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American Apparel have done it again.

By Sj.Cliff
American Apparel have done it again.

The company has been under fire on numerous occasions for their poor choices regarding over-sexualisation of their items, but this one takes the biscuit. 

Their “Back to School” collection features crop tees, thigh skimming minis and other “interesting” leather items – not really what jumps to mind when you think of school kids.

The company, aimed at students like you and some even younger, released their back to school campaign and some of their “product shots” were more of a soft-core porn shoot.

One particular image has caused a massive stir on social media... what do you guys think?

While we understand that this “kitsch” style of advertising is giving the brand an edge, but you would think that they’d have considered the repercussions of advertising “back to school” clothing like that.

The company has been in trouble before due to their advertising from the bazaar mannequin-bush disaster to a topless ex-Muslim model with the words ‘Made in Bangladesh’ printed across her chest.

What do you guys think of American Apparels attitude to women: sexist or just plain stupid? Let us know on Facebook and Twitter!

Tagged: students, social media, fashion, facebook, art, america

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